Case studies across marketing, SEO and creative strategy
Mac’s Steakhouse: Marketing Executive
Social, paid media, email and website for a Hamilton steakhouse group: the whole marketing brief, run week to week.
A steakhouse with more than 40 years of history in Hamilton and Rotorua, a loyal local following, and very little presence online. Few social followers, low engagement, and no reliable path from interest to booking.
- Took on the full marketing brief: Facebook and Instagram (3–5 posts a week), a quarterly content calendar, Google and Meta ads within an allocated budget, monthly email campaigns, the WordPress site, the Google Business Profile and the reporting.
- Planned and ran a Father’s Day campaign around one concrete offer (a $49.90 steak and a house drink), writing the copy, building the calendar and structuring the paid ads.
- Launched a Meta awareness campaign for the Beat the Beast Challenge using a Reach objective with frequency controls, so a small budget reached new local people without fatiguing the same audience.
- Wrote a six-month roadmap covering social growth, paid media, local SEO, email and retention.
Meta Ads Manager, Google Ads, WordPress, Google Analytics, Google Business Profile, email marketing, Adobe Creative Suite.
Monthly reporting is in place across social, paid media and the Google Business Profile. Campaign numbers go here once the owner has approved sharing them.
Build the email list from bookings so repeat visits stop depending on ad spend. A restaurant’s cheapest customer is the one who already came.
Tech4You: local SEO across three locations
A page-by-page SEO audit and a 12-week action plan for a phone and laptop repair business with more than 1,600 Google reviews.
A phone and laptop repair business with three New Zealand locations and more than 1,600 Google reviews, whose website was not converting that reputation into search visibility.
- Audited the site page by page and in Google Search Console.
- Found returns-policy text being used as meta descriptions on two location pages, the wrong city in a heading, live placeholder text on a service page, no pricing anywhere, and 1,600+ reviews shown nowhere on the site.
- Wrote replacement page titles and meta descriptions for every key page.
- Produced a 21-step plan across 12 weeks: critical fixes, then Google Business Profile optimisation for all three locations, then pricing and content, then local links.
- Flagged time-based claims such as “same-day repairs” for confirmation before publishing, in line with the Fair Trading Act.
Google Search Console, Google Business Profile, Wix, competitor analysis.
Impressions, average position and click-through rate are tracked in Search Console against the audit baseline, reported as the 12-week plan runs.
Publish indicative pricing. It is the first question customers ask and no competitor in the region answers it clearly.
VDX.tv: Senior Specialist, Creative Strategy
Designed and delivered interactive, motion and rich-media creative for more than 200 campaigns across eight markets, mostly for finance and retail advertisers, from client discovery and creative strategy through build, QA and optimisation, including AI-supported creative variations and workflow automation.
Click a device icon to preview the creative for each campaign. The case study runs underneath.
AI-assisted pitch decks, automated reporting, AI-driven design QA.
Contributed to a shift from manual, manager-led workflows to a self-sufficient, idea-driven operating model.
Large-format, motion-safe creative for transit, retail, and urban screens.
DK Publishing
Designed and laid out book covers and inside spreads across a wide range of non-fiction titles: image editing, illustration placement, icon systems, and full color management from concept to print-ready file. Worked closely with art directors, editors, and cross-functional stakeholders, including early animated ebook diagrams that translated static print layouts into interactive digital experiences.
Aequor Technologies
Designed cross-channel marketing and advertising materials for global (US/Canada) clients: web banners, digital ad spaces, website mockups, print advertisements, brochures, event collateral, and magazine/directory ads. Developed and maintained brand guideline documents to keep visual consistency across touchpoints, and worked directly with clients to define requirements, manage timelines, and secure creative approvals.
Freelance design work
Independent design work for brands including Blackberry, Forever 21, and Nestlé NAN, spanning print and digital creative, product/brand concept work, and 3D modeling.
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