Skills

What I bring to the table

Fifteen years of design and creative strategy, now paired with paid media, SEO, analytics and AI-assisted workflows, used weekly on real New Zealand businesses.

Design & creative
  • Adobe Photoshop, Illustrator, InDesign
  • Figma, Canva
  • Rich-media and HTML5 ad formats
  • Motion, video and short-form content
  • Posters, flyers, signage, brand templates
  • Photography direction and retouching
Marketing & strategy
  • Meta Ads Manager (Facebook & Instagram)
  • Google Ads and A/B testing
  • SEO: keyword research, technical audits, local SEO
  • Google Business Profile and reviews
  • Content calendars, copywriting, email marketing
  • Reporting: CTR, reach, engagement, ad ROI
Digital business & AI
  • Master of Digital Business (in progress)
  • MBA, Digital Marketing Management
  • Analytics: Google Analytics, Tableau, Power BI
  • AI-assisted creative and content
  • n8n workflow automation
  • Scrum: CSM and CSPO, Jira, Trello
See my AI capabilities Get in touch